ProWein 2004: A compact overview of the world market in 6 exhibition halls

The exceptional results in 2003 cause demand to rise

“Whether a global player or a small winegrower – the ProWein 2004 covers virtually the full range of products on the world market from the wine and spirits industries”, says Wilhelm Niedergöker, Managing Director of the Messe Düsseldorf, as he emphasises the international importance of the ProWein at the opening press conference. Around 2,700 exhibitors from 38 countries are appearing at the ProWein from 29 February to 2 March 2004. With 746 suppliers, Germany represents the largest contingent of exhibitors – followed by Italy (635 exhibitors), France (407 exhibitors), Austria (214 exhibitors) and Spain (201 exhibitors), although overseas producers (e.g. from Latin America, the USA, Australia, New Zealand, South Africa) or the up-and-coming producers from Eastern Europe (e.g. Rumania, Hungary, Slovenia) also use the ProWein to present themselves to the international expert world.

German wines are effortlessly regaining market shares

The vintage 2003, which is already being billed by many experts as “sensational” should be a special focus of interest. “The outstanding qualities of the current wine year have directed the attention of consumers more towards home-produced wines. This is demonstrated by the sharp increase in volume market shares in the last quarter of 2003 to almost 50%”, says Armin Göring, Managing Director of the German Wine Institute, already recognising initial reactions to the exceptional year.

Dry red wines of the vintages 2000 to 2003, featuring the vine types Late Burgundy and Black Riesling, will also be presented – around 350 different types from 16 countries. Following the successful sparkling wine première in 2002, the focus is once again on a “sparkling subject” at the ProWein 2004: Champagnes & Co. – International Sparkling Wines Produced Using the Traditional Bottle Fermentation. In the central tasting zone in Hall 6, the international wine tasting programme which the Messe Düsseldorf has been organising since 1995 in cooperation with the Meininger Fachverlag, trade visitors can gain an overview of the 126 varieties from ten countries. A focal point of the ProWein 2004 is the Burgundy family of wines. In the white wine sector the emphasis in on international dry Burgundy wines of the vintages 2001, 2002 and 2003 – i.e. the vine types White Burgundy, Grey Burgundy and Auxerrois. Over 350 different varieties from nine countries will be available for tasting.

Positive trend on the champagne and sparkling wine market

The German champagne and sparkling wine market is in a very stable state in the medium term, comments Ralf Peter Müller, Managing Director of the Association of German Sparkling Wine Producers. “For decades now, around 75% of the approximately 4 litres of sparkling wine consumed per capita in Germany each year has come from home production. This did not change in 2003 either. According to the GfK, the share in 2003 stood at 77%.” The figures for tax yields from sparkling wine give initial indications of the trend last year: with € 432.2 million in 2003, the tax yields rose by 2.9 per cent (2002: € 420.2 million).