03/25/2003

ProWein 2003: Positive wine consumption climate noticeable

ProWein 2003: Positive wine consumption climate noticeable


More international trade visitors



The anniversary ProWein from 23 to 25 March 2003 more than fulfilled its reputation as the leading international trade fair for wines and spirits. "As international and qualified the presentations – as international and competent the demand," said Danila Avdiu, Project Manager, summing up the event's success in its 10th year. The 2,809 exhibitors from 38 countries presented the almost entire scope of spirits and wines at the fair. This round-the-world trip in only three days was taken by more than 28,000 trade visitors (+4,5%) from 33 countries. "We are particularly pleased with the increase in international trade visitors," said Danila Avdiu. "This means that we have been able to achieve one of this year's major targets." Around 4,800 trade visitors travelled to Düsseldorf from Europe, Asia, North, South and Central America and Africa. Their number was swelled by 750 media representatives from 23 countries who reported the ProWein 2003 in the international trade press and topical media.


The atmosphere at the fair during the three-day event was excellent. Many exhibitors were already reporting very good business and a very promising post-fair trade on the evening of the second day. A fact that Armin Göring, Managing Director of the Deutsche Weininstitut (German Wine Institute), could only confirm for German exhibitors. "This year's ProWein was generally very successful for the German wine sector; it received a widely appreciative response from the German wine growers in Halls 4 and 5." According to Armin Göring, the reason for the great interest in German wines was mainly due to the "excellent quality at attractive price-performance ratios enabling the conclusion of business with national and international trade partners. The fair was a clear reflection of the positive wine consumption climate in Germany and the improving image of German products".


As the representative of the 700 Italian exhibitors at the ProWein 2003, the ICE also regarded the event as quite positive. Dr Valter Iandolo, Director of the ICE Düsseldorf, brought it to the point as follows: "Other Italian exhibitors have also confirmed our impression that the ProWein 2003 reflects the current consumption climate in Germany in regards to wine."


France – the third-largest exhibitor after Germany and Italy – also expressed its satisfaction. "The exhibitors at the French pavilion were generally very pleased with this year's ProWein. Many were happy with the new contacts, particularly from Belgium, the Netherlands and northern Europe, that they were able to establish. ... In spite of the difficult economic and political situation, French producers were very positive about the ProWein in its anniversary year," explained Charles Collard, Director Sopexa Germany, in summary of the event.


Racke GmbH, supplier of proprietary brands, also reported an extraordinarily positive ProWein. Its press spokesperson, Romy Zöller, said, "Our strategy of developing marketable products was totally confirmed at the ProWein 2003. Particularly our most recent innovations were very well received by the international trade."


The trend at this year's ProWein particularly focused on spirits and wines from Germany, Italy, France, Spain, Portugal and Austria. But wines from the New World (Australia, California, South Africa, Chile, Argentina) also experienced high demand as anticipated. Champagnes, sparkling wines, spirits and accessories also commanded wide interest.

As in previous years, the international tasting zone in Hall 6 was like a magnet to trade visitors. At the zone, they were able to inform themselves about the around 600 international red and white wines as well as about spirits, brandies, cognac and armagnac. The many events staged by the organizers were also well attended.


The date for the next ProWein has already been announced: from Sunday, 29 February, to Thursday, 2 March 2004.