Leading Scotch Whisky Brand LABEL 5 has unveiled its latest global campaign “City Light Colours”, a true invitation to an international urban journey with colour as a guide. The fully integrated campaign includes a new OOH campaign, on-line activation and special promotional offers.
The new campaign highlights the brand’s core values –open to the world, inviting – in festive and colourful urban backgrounds. To celebrate the launch, LABEL 5 has also developed a range of limited-editions, each one featuring one of three global cities: London, New York and Shanghai. The end of the year LABEL 5 Classic Black gift set (including one bottle of LABEL 5 and 2 exclusive glasses) will also be showcasing this new brand’s territory.
Already very active on-line, LABEL 5 will invest on social media with its “Cocktails of the World” operation. It will reveal 5 exclusive and colourful LABEL 5 cocktails created by 5 famous barmen around the world. Videos and tips will be available on the LABEL 5 Facebook page and Youtube channel.
This new global campaign will be run all year long in key markets around the world.
“This new campaign continues the World Mix saga and takes it to another level by adding vibrant colours and positive energy. LABEL 5 invites everyone to dive into its new world!” says Sabah Bouaka, LABEL 5 brand manager.
Remember to enjoy LABEL 5 responsibly.
ABOUT LABEL 5
Leading Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. Established in more than 100 countries, LABEL 5 is renowned for its high quality and appreciated for its smoothness. With 2.6 M 9-L cases sold in 2014, LABEL 5 is a key player in the Scotch Whisky category.
ABOUT LA MARTINIQUAISE
An independent French group founded in 1934, LA MARTINIQUAISE is the second-largest spirits group in France and features in the world Top 10. The group has a turnover of 920 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: IMPACT 2014)
LABEL 5 First Blending Company - Starlaw Road, Bathgate, Scotland
For more information:
Group LA MARTINIQUAISE, www.la-martiniquaise.com
LA MARTINIQUAISE – Sabah Bouaka - Email: firstname.lastname@example.org
Meet us at Hall 12, Booth A99