03/11/2016

LA MARTINIQUAISE

LABEL 5 UNVEILS A BRAND-NEW WEBSITE!

LABEL 5 NEW WEBSITE

More than a website, a true interactive platform for all kinds of visitors.


LABEL 5, international Scotch Whisky brand, is pleased to reveal the launch of its new official website at hwww.label-5.com. Closely aligned with the brand corporate identity and referring to its global communication campaigns, it aims to dive visitors into the world of LABEL 5 Scotch Whisky. It represents a strategic tool for the worldwide expansion of this growing brand.



Available from March 2016, LABEL 5 new website is designed to provide an extensive and attractive content about products, quality, distilleries and history, developed and written for consumers and prospects in a friendly and intuitive interface. The website acts also as a platform and a media room for clients and journalists to access latest news and to download materials about the brand like press releases or graphic elements.



Resolutely modern, sophisticated and easy-to-navigate, the new version introduces recipes and videos of innovative and tasty LABEL 5 Classic Black cocktails, created by bartenders for the “WHISKY CONFIDENTIAL” campaign. Visitors can meet LABEL 5 Master Blender, Graham Coull, to discover more about products, elaboration processes and tasting. The website also offers direct access to digital marketing campaigns and social networks.



Reflecting the latest whisky trends all over the world, LABEL 5 stays true to its international and contemporary positioning while offering a performing digital tool that enhances the LABEL 5 brand experience!
MEET US AT PROWEIN (HALL 12, BOOTH A71).


 


ABOUT LABEL 5
Top ten Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. LABEL 5 is enjoyed in more than 100 countries and is renowned for its high quality and appreciated for its smoothness. With 2.6 M 9-L cases sold in 2015, LABEL 5 is a key player in the Scotch Whisky category.
LABEL 5 First Blending Company - Starlaw Road, Bathgate, Scotland


ABOUT LA MARTINIQUAISE
An independent French group founded in 1934, LA MARTINIQUAISE is one of the biggest spirits group in France and features in the world Top 10. The group which operates in 110 countries has a turnover of 950 million euros and is proud to own four millionaire brands: LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum – Source: IMPACT 2015


For more information:
Group LA MARTINIQUAISE, www.la-martiniquaise.com
Contact : Mathilde BERKOVIC - Email: mathilde.berkovic@la-martiniquaise.fr


Exhibitor Data Sheet