10/30/2006

IVIF intends to extend its global "pole position"

"We are the world's no. 1 international technology fair for fruit, fruit juices and viticulture - and we intend to extend this pole position in April 2007." - As Thomas Brandl, press spokesman of Messe Stuttgart, said during an international press tour in the Stuttgart region, the DWV and Messe Stuttgart, the organisers of INTERVITIS INTERFRUCTA 2007, which will take place between 22nd and 26th April, expect more than 600 exhibitors and over 40,000 trade visitors from all over the world. The high-quality accompanying programme alone with its numerous international sysmposiums and workshops will attract over 1000 wine and fruit juice experts from all continents to Stuttgart. Dr. Rudolf Nickenig, general secretary of the DWV that is responsible for the IVIF accompanying programme, reported about an ”overwhelming response – we actually had more than 100 applications for 30 talks “

The world of winegrowing and fruit juice production will come together between 22nd and 26th April 2007 in Stuttgart. In recent years, INTERVITIS INTERFRUCTA, which takes place every three years, has developed into the most international event of its kind anywhere in the world. In May 2004, the proportion of overseas exhibitors was 34 percent and 25 percent of visitors came from overseas. The 578 exhibitors came from 26 countries and the 40,689 trade visitors from 76 countries and from all five continents. As part of its global competence, INTERVITIS INTERFRUCTA now has "subsidiary fairs" in Vienna, Talca (Chile) and Cape Town (South Africa); currently additional satellites are being set up in China and Russia.

It is particularly visitors from the growing economies of central and eastern Europe and also those from overseas who make use of the high technical competence of INTERVITIS INTERFRUCTA to obtain information on the latest trends in growing and expansion and on investments in state-of-the-art technology. In 2004, the number of trade visitors from the growing winegrowing countries of Bulgaria, Romania, Moldova, Greece, Croatia, Slovenia, the Czech Republic and Ukraine - tripled and the number of visitors from France, Canada, Austria, Hungary, South Africa, Australia, Turkey and Russia doubled compared with 2001. "For us as exhibitors, it is a must to be in Stuttgart," is the very positive summary given by Florence Menard (Pellenc S.A. / France) at the end of IVIF 2004. "It is the only place where we can really meet the German-speaking winegrowers and the eastern Europeans." In recent years, many wine and fruit growers from the top winegrowing countries of France and Italy made the journey to Stuttgart to find out about the latest trends and products. In April 2007, INTERVITIS INTERFRUCTA hopes to welcome an increased number of visitors from New Zealand and the other "New World" nations.

INTERVITIS INTERFRUCTA 2007 will again present many high quality accompanying events attended by experts from all over the world. The congress programme will include the 8th international symposium "Innovations in Enology" and the 8th international symposium "Technology in Viticulture" along with the 2nd international symposium "Ecological Viticulture" and a "Europe Forum", which will dedicate itself to further improving relations between western Europe and the winegrowing countries of south-east Europe. A new feature of the programme will be two international conferences on the subjects of Riesling and the architecture of wine tourism along with the Central European Young Winegrowers' Conference. Once again, we can expect representatives of an exceptionally high quality from private wineries, wine cooperatives and teaching establishments along with the global players to participate in the exchange of knowledge and experience. For overseas visitors, there will also be a comprehensive programme of visits to German winegrowing regions and teaching establishments.

During INTERVITIS INTERFRUCTA 2007 in Stuttgart, the international fruit juice industry will organise several workshops and conferences, supported by major organisations such as IFU, AIJN and VdF. In the fruit growing section, to which the IVIF wishes to provide more space in the future, there will be the first international conference on the subject of "Regional profiling as part of increased discounter marketing".
INTERVITIS INTERFRUCTA 2007 will be the last event on the old Stuttgart trade fair site. Currently, Europe's most modern trade fair centre is being built at a cost of €800 million at Stuttgart Airport. With 100,000 square metres of hall space, it will be able to offer IVIF and all the other high-quality Stuttgart trade exhibitions enormous opportunities for growth and an exhibition area twice the size of that currently available.

More information on INTERVITIS INTERFRUCTA 2007 is available on the Internet at