Sopexa and Heidi Win Big at France’s 2015 "Grands Prix Communication & Entreprise": they scoop up an Honorary Prize in Corporate Brand Identity category for “Made in France, Made with Love” campaign.
At the 2015 “Grands Prix Communication & Entreprise” ceremony in France, Sopexa, the global agency for food, drink and lifestyle marketing, in partnership with Heidi, was awarded an Honorary Prize in the Corporate Brand Identity for the development of French Ministry of Agriculture, Food and Forestry’s campaign “Made in France, Made with Love" last week.
Created to support the export growth of circa 8 000 French companies around the world, the brand embodies the passion and know-how of France’s food and beverage industry professionals. It also highlights the traditions, terroirs and taste for innovation that drive them and make French products unique.
The claim “Made in France, Made with Love” conveys a promise rooted in the French food industry‘s values.
The visual was designed to be elegant and fit into any type of media harmoniously, while spotlighting the word “LOVE.”