17.03.2010

Regione Piemonte Centro Estero per l'Internazionalizzazione S.C.P.A.

Great wines from Piemonte at Prowein

A land of wines and tastes, Piemonte is one of the leading actors at Germany’s highest quality wine exhibition: Halle 3 Stand G124 – E 100

March 2010 –Piemonte, a region in north-west Italy with a strong wine tradition, is returning to Prowein (Düsseldorf, 21- 23 March) where, with a delegation of 65 companies, it presents its own high points of excellence in wine. The regional group (Hall 3 – Stands G124 and E100) is co-ordinated by the Centro Estero per l’Internazionalizzazione, commissioned by the Assessorato all’Agricoltura della Regione Piemonte, in collaboration with the Centro Estero Alpi del Mare.

At the region’s stand, visitors will have the chance to taste local wines and products and to discover tourism and food and wine localities that make Piemonte unique for gourmets. 7 tasting seminars are also planned with wines selected by the German critic and journalist Steffen Maus: Nebbiolo, Gavi, Roero Arneis, Barbera, Dolcetto, wines from Monferrato and some native varietals such as Grignolino, Malvasia of Casorzo, Ruché and Favorita.

Piemonte is historically one of Italy’s most important wine-producing regions, with archaeological evidence that place the first cultivation of vines around 3,000 years ago. The entire world has learnt to appreciate the great wines, from the reds with their strong character such as Barolo, Barbaresco and Gattinara to fragrant white wines such as Erbaluce, Roero Arneis and Gavi and then dessert or conversation wines such as Asti Spumante, Moscato d'Asti and the Caluso Passito. Piemonte is therefore one of the leaders in Italian and European winemaking and is also one of the favourite destinations for wine tourists, especially Germans, who every year visit the rolling hills of the Langhe and Monferrato, and more in general these lands of wine, but also of truffles, superb cuisine and mouth-watering sweets.

Piemonte’s wine production is characterised by over 80% of wines with the quality denomination of origin hallmark (the region can, in fact boast 46 DOC and 14 DOCG wines) and a vast range of native vines, known for their quality and the search for excellence in all fields. It alone represents 6% of Italian production, 14% of all personnel employed and 12% of the value of investments in vineyards and wine technologies. Also significant is the presence on the international markets with exports worth more than 22% of the wine exported from Italy. Winemaking in Piemonte also stands out for its capacity to trigger interactions and to foster the development of other sectors, such as agri-food instruments, fine food and wine, tourism, cultural heritage, communication and publishing, logistics and events.