The first ProWine China will take place from 13 to 15 November 2013 at Shanghai New International Expo Centre (SNIEC), in parallel to China’s leading trade fair for imported foods, FHC China 2013. Just over a half-year before the start of the trade fair, the organisers are seeing immense interest from producers from around the world.
The majority of available space has already been booked. Based on current information, ProWine China in Shanghai in November will feature exhibitors from Argentina, Chile, Germany, Greece, Italy, Portugal, Spain, South Africa, Austria and other countries. Producers from China, Switzerland and Turkey are also showing great interest. The largest contingent so far comes from France. The US regions Washington and California have chosen ProWine China to present their wines. ProWine China 2013 clearly offers traders and retailers from China and the chance to negotiate face to face with exhibitors from top wineries from all over the world. The event is also expected to draw visitors from throughout Asia.
Registration at www.prowinechina.com
ProWine China provides a marvellous platform for domestic and overseas high-quality wine and spirits producers and is therefore expected to be an important milestone to develop the Chinese wine market. Exhibitors may choose from four different stand packages for their trade fair appearance, from pure stand space rentals to turnkey offers including furnishings, lighting and storage space. Depending on the package, the price per square meter is between $410 and $530. All registration forms and contact information can also be accessed at www.prowinechina.com.
Promising market outlook
According to World Luxury Association statistics, the average growth rate of the Chinese wine market is 20% every year, while the growth rate of the international wine market is only between 1% and 2% over the same period. China’s demand for wine is expected to become the highest in the world by 2020. Facing rapid growth in demand, ProWine China will open a door for overseas wine suppliers to explore the Chinese market. A varied supporting programme consisting of tastings and seminars will supplement the event.
ProWine China will be held in parallel to FHC China and is organized in partnership by Messe Düsseldorf (Shanghai) Co., Ltd. and China International Exhibitions Ltd.. Messe Düsseldorf (Shanghai) Co., Ltd. is a wholly foreign-owned investment subsidiary of Messe Düsseldorf Group. The group has successfully held ProWein, the worldwide leading fair for the international wine and spirits sector, in Düsseldorf for many years. With 4,783 exhibitors from about 50 countries and more than 40,000 trade visitors from all over the world ProWein is the relevant international order platform and networking event for the industry.
China International Exhibitions Ltd. is a member of Allworld Exhibitions. The company has organized FHC China 17 times. In 2012, FHC China attracted 1,500 exhibitors from 70 different countries and regions and 30,156 professional visitors.