10/12/2008

Deutsches Weininstitut GmbH (DWI)

German Wine Institute Features Light Wines at ProWein 2009

Germany's Light Wines
German Wine Institute Features Light Wines at ProWein 2009

“Light Wines – Coming on Strong” is the theme of the German Wine Institute’s stand at the ProWein trade fair in Düsseldorf from 29 to 31 March 2009. Light wines with less than 12% alcohol by volume are increasingly popular in Germany and abroad. They are also in tune with the current trend toward lighter, healthier cuisine. Some 25 naturally fruity, light wines will be available for sampling at the institute’s 210-square-meter stand in hall 4 (4F85).

Focus on Silvaner
An additional theme at the German Wine Institute’s stand at the forthcoming ProWein will be Silvaner. The ancient white variety will celebrate its 350th anniversary in Germany in 2009. Trade visitors will have an opportunity not only to sample Silvaner wines from various German wine-growing regions, but also to participate in a competition while doing so: the wines will be tasted blind and participants will be asked to identify each wine’s region of origin.

German Wine Institute Meets the Press
Members of the press are cordially invited to attend a discussion with the director of the wine institute, Monika Reule, on Monday, 30 March, at 11:30 a.m. She will comment on the German Wine Institute’s presence at the trade fair as well as current marketing trends in the wine industry.

Sneak Preview of the new German Wine Atlas
In addition to a comprehensive selection of informative brochures, the German Wine Institute’s “info counter” will have a display copy of the new German Wine Atlas on hand. The German-language atlas, a standard reference, is scheduled for publication in January 2009 and can be ordered at the stand.

International Guests
Once again, the German Wine Institute, partially in cooperation with the organizers of the trade fair (Messe Düsseldorf), will invite journalists, merchants and sommeliers from Europe and overseas to attend the ProWein trade fair. The wine institute will also be organizing post-fair study trips to numerous German wine-growing regions for these international guests.

Chat Lounge
Last but not least, part of the German Wine Institute’s stand will be a chat lounge. It has a been a popular meeting point at previous fairs, and offers members of the trade and press a quiet place to relax and chat with one another.