France at ProWein 2006: Accepting the challenges

The wine-growing country France has had to deal with a difficult market situation for several years now—and they are making every effort to mas-ter it. Again in 2006 roughly 500 wine growers, producer coalitions and associations from all major growing regions will be present at ProWein (26 through 28 March) in Düsseldorf. As the third strongest exhibiting coun-try, France will show that they are adapting to the demands of the market without neglecting their original strengths—territory and a long winemak-ing tradition—with their assortment of modern certified wines, clever packaging, little-known appellations, innovative cuvees and classics in hall 5. Producing less in higher quality and demand-oriented is the path France has chosen.

Tour de France at ProWein

The wine-growing country France presents itself comprehensively in Düsseldorf. In the "French Hall", hall 5, Sopexa offers help with the wide variety of French wines with its large-scale tasting area "France 2006". Here, trade visitors can taste the top 50 French AOC wines and Vin de Pays before visiting the producers. Markus del Monego, Wine Master and Som-melier World Champion 1998, is at the Sopexa stand offering information on the harmony between wine and food based on twelve various flavours of French wines.

At its coop stand "Interrhöne", the Rhone region offers an attractive over-view of the exhibitors' wines on discovery tables. At the Provence coop stand, visitors have the opportunity to taste wines along with Mediterra-nean delicacies. And at the Bergerac and Southwest coop stands, somme-liers offer trade visitors tasting help and advice. At the d'Alsace soiree, invited guests are able to enjoy a testing meal with selected Alsace wines. Other coop stands are occupied by growers from the Loire, Roussillon, Languedoc and the five Côtes appellations of Bordeaux. The Beaune Chamber of Commerce unites Burgundy producers under one roof, much like the regional associations Aquitania, Franche-Comté and Corsica.

Next to numerous smaller operatioins and vineyards, the "big players" from France are also present, most notably Les Grands Chais de France with a complete assortment of French wines. Specialties from the Loire region can be found at Ackermann-Remy Pannier, Alliance Loire, Loire Proprietés or Bouvet-Ladubay. The most important and best known wine trading houses from Bordeaux also wave their flags in Düsseldorf: Yvon Mau, Ginestet, Sovex-Woltner, Mähler-Besse, Producta, Cheval Quancard, Groupe Dulong-Huet, CVBG Dourthe Kressmann or Diva. Next to Jérôme Quiot or negotiant Joseph Verdier, several consortiums from the Rhone are represented, such as Vignobles Foncalieu, Vignerons Catalans or Val d'Orbieu. Champagnes are of course also present, either at the importers or at their own stand as with Vranken-Pommery, Union de Champagne or Jacquart.