18/03/2010

Constellation Europe Constellation House

CONSTELLATION EUROPE AT PROWEIN

Visit Constellation Europe at this year’s Prowein to taste through the comprehensive and unparalleled portfolio of wine brands from the world’s leading wine company. The Constellation Europe team attending Prowein will include Troy Christensen, President Constellation Australia & Europe and Paul Koks, Senior Vice President Mainland Europe.

Hardys and Banrock Station FreshCase
Recently-launched, premium packaging innovation FreshCase contains the equivalent of three bottles of wine (2.25L) yet has the shelf space of just one bottle, and provides a stylish new packaging solution for premium wine consumers. Available to taste from Hardys will be Nottage Hill FreshCase Cabernet Shiraz 2007 and Nottage Hill FreshCase Chardonnay 2008, plus two new FreshCase wines from Banrock Station: Banrock Station Reserve FreshCase Cabernet Shiraz 2008 and Banrock Station Reserve FreshCase Chardonnay Verdelho 2008.

No ordinary box of wine, FreshCase is extremely well designed - its benefits are:
• Contemporary, great-looking case that is both easy to use and store
• Contains the equivalent of three bottles of wine while just taking the space of one
• FreshCase Cabernet Shiraz is stylish enough to grace any kitchen
• FreshCase Chardonnay or Chardonnay Verdelho is designed to fit perfectly and pour straight from your fridge. Its handle converts to a stand to help the last glass of wine out
• Environmentally-friendly with lighter-weight packaging which is recyclable and made from sustainable stocks

What’s more, Hardys Nottage Hill has won over 300 international wine awards over the past decade and FreshCase represents the first time an award-winning wine has been packaged in a chic, larger size case. Wine writer Matthew Jukes reviewed FreshCase in his wine column in the Daily Mail, UK saying: “This is the first wine box I have ever written up, but it is a stunner. The cunning design allows you to enjoy a glass when you want, without the rest going off.”

Gran Tierra
When asked to name a Chilean wine brand, only 7% of people (independent research commissioned by Constellation amongst 1000 UK consumers) could do so unprompted, showing a clear gap in the market for a memorable brand. Constellation’s recently launched Gran Tierra is set to fill this gap by providing a mainstream Chilean wine with a name that’s easy to recall, packaging that stands out on shelf and is recognisable again and again, and a competitive price point to drive repeat purchases. The Gran Tierra range consists of three clear tiers of wines at different price points, to provide plenty of consumer choice. All of these will be available to taste at the fair and include a White and Red NV blend, a single varietal Sauvignon Blanc 2009, Merlot 2009 and Cabernet Sauvignon Rose 2009 and finally two dual varietal blends comprising a Chardonnay Viognier 2009 and Cabernet Sauvignon Carmenère 2009.

New Bandit range from Houghton Winery
Houghton winery is Western Australia’s most awarded winery, and as one of the oldest established in the region, it has built up an enviable reputation over the last 173 years. ‘The Bandit’ range from Houghton takes its name from a dramatic event in the winery’s history, when renowned bushranger ‘Moondyne Joe’, who had an amazing ability to escape from behind bars, was finally captured at Houghton on February 25th 1869, thirst being his unfortunate undoing…! Three different blends will be available to taste: Sauvignon Blanc Pinot Gris 2009, Chardonnay Viognier 2008 and Shiraz Tempranillo 2008.

Flagstone introduces new Word of Mouth Viognier
New from acclaimed winemaker Bruce Jack and the Flagstone winery is the Word of Mouth Viognier 2008 (50% of the fruit comes from Elim and the remaining 50% from Elgin). The rest of the Flagstone range will also be available to taste at Prowein along with a selection of wines from South African brands Kumala and Fish Hoek.

Constellation will also be showcasing leading brands Banrock Station, Leasingham, Chateau Reynella, Barossa Valley Estate, Tintara, Nobilo, Selaks, Drylands, Kim Crawford, Echo Falls, Robert Mondavi Winery, Ravenswood, Da Luca, Inniskillin and Jackson-Triggs.