Distilleria Bottega S.r.l.

Amarone Prêt-à-Porter

Amarone Prêt-à-Porter

Amarone is with no doubt the finest wine of Italy which represents the highest expression of Italian oenology, it became a symbol of “savoir vivre”. On these bases the American designer Denise Focil realized for Distilleria Bottega a fashion bottle and a bottle-sized case of huge and immediate impact: it is in leather and it has a strap meant for carrying with class and femininity its rare content. From here the appellation “Il Vino Prêt-à-Porter” (Prêt-à-Porter wine), which peeps at the world of fashion and brings out a completely original presentation.

Design Brief:

To fuse Fashion & Wine together by creating a package for a high end wine which is as desirable as the wine in it.
We wanted to create a package which was a collector’s item, that could be used even after the bottle was consumed and that was as valuable & rich as the supple & decadent wine inside of it.

Target Audience:

High End Wine Consumer who appreciates Amarone & has a developed palate & also an appreciation for high end design.

About Denise Focil.

Denise Focil is a fashion designer known, among other things, for designing leather jackets for many Hollywood celebrities. Born in Ecuador and raised in Los Angeles, she often goes in the hill zone of Asolo (TV), base of the group Alpinestars. Even because of this geographical mixture, she has been able to create her own personal style influenced by the love for music and long-range journeys. With the brand Alpinestars by Denise Focil she created an elegant collection, which has its highest stylistic expression in the superior quality leather jackets.