03/11/2015

LA MARTINIQUAISE

A new design for PORTO CRUZ

New packaging PORTO CRUZ

A NEW DESIGN FOR PORTO CRUZ


CRUZ, the No.1 Port in the World, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of CRUZ and to give a superior brand visibility.


The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink.
The new packaging with its distinctive bottle shape marries both the traditional CRUZ’s attributes – elegance & authenticity with modernity to create a look with a great stand out.


CRUZ stays true to its identity and heritage while becoming more contemporary.


Sabah Bouaka, brand manager says “Our objective with this new look is to combine tradition, status and modernity and I’m delighted with the result: A new range as distinctive in the packaging as it is in taste!”


This new design is exclusively unveiled at Prowein 2015. Meet us at Hall 12, Booth A99.


Please enjoy CRUZ responsibly.


About LA MARTINIQUAISE
An independent French group founded in 1934 by Jean Cayard, LA MARTINIQUAISE is the second-largest spirits group in France and features in the world top 10, with a large portfolio of international brands (LABEL 5 Scotch Whisky, Poliakov Vodka and Porto CRUZ). The group operates in 110 countries and has doubled its turnover in 10 years to 920M€.


About GRAN CRUZ
GRAN CRUZ is the world's largest producer of Port. Based in Vila Nova de Gaia, near Porto, GRAN CRUZ owns the cellars where over 65 million litres of Port are aged. Its production capacity of 25 million bottles a year makes it one of the most performing sites in Portugal.


About PORTO CRUZ
In respect of a unique know-how dating back to 1887, Porto CRUZ is an iconic brand proud of its origins and expertise. Combining tradition and innovation, the brand shares its vision of Port by promoting a unique and creative experience of tasting.
With 7.5 million litres sold in more than 50 countries, CRUZ is a leading brand in France, Portugal, Belgium, Spain and Russia.


Contact:
GRAN CRUZ, Rua José Mariani, 390, 4400-195 Vila Nova de Gaia, Portugal
LA MARTINIQUAISE – Sabah Bouaka – Email: sabah.bouaka@la-martiniquaise.fr


                                         PROWEIN 2015
                              Meet us at Hall 12, Booth A99


Exhibitor Data Sheet