02/22/2010

A demonstration of taste at ProWein

Plenty of ideas for retailers and hospitality industry at special delicatessen show "Wine’s Best Friends"

Whether it's as a gift for friends or for one's own consumption – the combination of wine and delicatessen products is highly popular among consumers. The wine trade, in particular, has specialised in this area and has expanded its original range to include culinary de-lights such as chocolate, chutneys and olive oils.

The innovations that are currently on the market can be seen at this year's ProWein in Düsseldorf. Running from 21 to 23 March, the special show "Wine’s Best Friends" will be accompanying the leading trade fair in the wine and spirits industry. About 30 companies will be contributing to this year's show. A wide variety of delicatessen products will be presented on the gallery of Hall 6 – delicacies that can be ideally combined with wines and spirits. Retailers, in particular, will find valuable ideas on enriching their product range.

The special show will be held in cooperation with the German gour-met magazine Der Feinschmecker, published by Jahreszeitenverlag. The selection of delicatessen products this year will range from bars of chocolate and individual chocolates through exquisite olive oils and spices to cheeses and jams. Visitors will also find more unusual delicacies such as Christmas mustard, tomato relish and lobster oil at "Wine's Best Friends".

Running alongside the special show, there will also be a wide range of accompanying events. Each day there will be some interesting seminars on combining delicatessen products and wines – for in-stance "Chocolate and International Sweet Wines" by the chocolate makers Schell Schokoladenmanufaktur and a presentation on "Va-nilla" by the spice vendors Altes Gewürzamt.