In the course of time - milestones and highlights of ProWein 1994 - 2014
Under the name PRO VINS 1994 saw the holding of the first event. 321 wine, sparkling wine and spirits suppliers were presented in Düsseldorf on 23 and 24 February 1994. The exhibitors at this fair from Germany, Austria, Colombia, France, Greece, Hungary, Italy, Portugal and Spain occupied one hall. The debut event attracted 1,517 visitors, just under 250 of whom came not from Germany but neighbouring European countries, mainly from France.
Exhibitors and visitors at PRO VINS were extremely satisfied with the event prompting a second edition in 1995. Adapting linguistically the trade fair was known as ProVins, ProVino, ProWine or even ProWein. The number of visitors rose to 532 suppliers, now occupying two trade fair halls. The Tasting Zone (in cooperation with the trade journal “Weinwirtschaft” care of publishing house Meininger Verlag) celebrated its premiere.
...saw a change to the duration of the trade fair extending it to the now familiar and tried and trusted 3 days starting on the Sunday.
Since 1997 the trade fair has had but one name: ProWein. Today’s logo has also been used since then, too. In terms of exhibitor numbers 1997 saw the 1,000 mark being reached: 1,065 exhibitors from 25 countries attended. The Californian wine estate Mondavi exhibited for the first time and Michael Mondavi attended in person.
At the tenth edition in 2003 the German trade magazine Top Hotel published the headline:
“Child Prodigy ProWein: celebrating but its 10th birthday but already growing – a bit like a child prodigy”.
Since 2007 two other special shows have complemented the comprehensive programme: “wine’s best friends” presents select delicatessen that go particularly well with wines and spirits and in the spirits section ProWein stages topical cocktail trends live in the FIZZZ Lounge – for visitors to watch and obviously also to taste.
With the slogan “To another great year!”, ProWein 2008 greeted the international wine and spirits industry from 16 to 18 March in Düsseldorf. More than 3,109 exhibitors from 46 countries expected 30,000 visitors from all across the world at the leading trade fair for wines and spirits. Amongst other things, the focus was on topics such as organic wines, light white wines with low alcohol content and cocktails in Cuisine Style.
ProWein 2008 picked up on the Cuisine Style trend with spirits. Amongst others, new cocktail creations were presented, which were mixed with fresh food such as, for example, coriander, pesto or mustard. In the FIZZZ Lounge, visitors awaited an aromatic herb garden. The corresponding drinks were presented by star bartender Michele Fiordoliva.
From 29 to 31 March, more than 3,100 exhibitors from all across the world presented themselves in the Düsseldorf exhibition halls at ProWein, the leading trade fair for the international wine and spirits industry. In 2009, the focus was, amongst other things, on topics such as light, cool climate red wines with low alcohol content, the anniversary of 350 years of Silvaner wine or vintage cocktails. Approximately 30,000 trade visitors from all over the world were expected at ProWein 2009. 45 exhibiting nations provided a comprehensive view of the innovations from all of the relevant wine growing regions.
Marlies Dumbsky, as officiating German Wine Queen, presented Silvaner wine, for example, which celebrated its 350th anniversary that year.
ProWein 2013 attracted 4,792 exhibitors, 82% of whom (3,934) did not come from Germany but from 48 countries from all continents. These included 20 companies and organisations from Germany, France, Greece, Italy and Austria who have shown loyalty to ProWein from the very outset, exhibiting at the fair consistently since 1994.
Today, ProWein is the annual highlight of the industry, central meeting point and business-promoting order platform – it is very simply the leading trade fair for the international wine and spirits industry. The demand for stand space continually increases, and at the same time more and more suppliers from ever more countries want to be a part of it in Düsseldorf.
Every year, even more international visitors from all of the relevant wine import and consumer markets travel to Düsseldorf.
ProWein is a model for success
It all started 20 years ago, and today ProWein is the world’s leading trade fair for business with international wines and spirits.