„Tradition versus Moderne“

Central Wine Tasting Zone at ProWein 2011 presents wines arranged by wine making methods

Wine-making is a complex process that starts in the vineyard and finishes with bottling and storage. The style of a wine is substantially affected by the quality of the grapes and also by the wine making method. A direct comparison of traditional and modern methods is both exciting and informative. The central wine tasting zone at the forthcoming ProWein exhibition from 27 to 29 March 2011 will therefore classify red and white wines according to their styles and wine making methods. The motto is: “Experiencing Trends: Tradition vs. Modernism” or: “The Impact of Oenology on the Style of a Wine”.

The words tradition and modernism also apply to the wine tasting zone itself which has been a well-established factor at ProWein for over ten years, exploring new topical areas on an annual basis. Working together with WeinWirtschaft, the German industry journal from Meininger Publishers, a wide range of wines will be thematically presented in the wine tasting zone, giving each visitor a unique opportunity to gain a specific overview for themselves. Year after year, about 1,000 international wines are available for public wine tasting in Hall 6. The guidance that is provided in this way is valued greatly by over 80 per cent of all visitors. More in-depth information and personal contacts are provided directly by the individual exhibitors.

As before, ProWein 2011 will be a meeting point for the international wine and spirits industry from 27 to 29 March. About 3,300 exhibitors are expected from all globally relevant wine growing regions and will be presenting their products to some 36,000 specialist international visitors.