“Drinks of Tomorrow” at ProWein 2015
It is not just the unique range of international exhibitors but also the special supporting shows that make ProWein a must-see platform for trends, inspirations and new discoveries every year.
Reflecting this, the motto of the FIZZZ Lounge in the spirits segment at ProWein 2015 reads “Drinks of Tomorrow”. Under the expert guidance of Lukas Motejzik, owner of Munich’s trendy bar “Zephyr”, visitors will discover all they need to know about the latest bar techniques – and their phenomenal results. For instance, special taste experiences can be created by incorporating dried and fresh fruit and spices or by toying with smoke infusions. The sous-vide preparation method known from cuisine (slow cooking in a vacuum) has also found its way into the bar scene. ProWein visitors can find out how this works and, more importantly, how it tastes in the FIZZZ Lounge. The shift of ProWein into Halls 9 to17 means the lounge will be found in Hall 12 in 2015.
MUNDUS VINI in the Tasting Zone
Another special area at ProWein is located in Hall 17, with direct access from the new south entrance Eingang Süd II. In 2015 the central tasting zone at ProWein will be devoted to the winning wines from the MUNDUS VINI spring tasting. This renowned wine prize is awarded by an international jury of oenologists, wine analysts, specialist retailers, sommeliers, restaurateurs and trade journalists. Awaiting visitors in the tasting zone is a high-class selection of gold and silver medal winning wines from throughout the world. A total of some 500 wines will be available for open tasting.
Visitors will find other tasting zones mainly focusing on specific regions or nations in the other halls of the trade fair.
ProWein Forum with an Optimised Line-Up
The ProWein supporting programme will be rounded off by numerous exhibitor events. More than 300 tasting sessions and seminars will be held at the trade fair stands themselves or at the ProWein Forum. This will now occupy a central position in Hall 13. For the first time now in 2015, the ProWein Forum will be split up into separate areas for tasting and lectures. These two adjacent areas will each be suitably set up for their respective events, dispensing with the need for conversion time between different event type. Once exhibitors receive their stand documentation they can register their event for the ProWein Forum. The full tasting and seminar programme at the Forum and at exhibitors’ stands will be available from the end of January.
In Mid-October the already comprehensive exhibitor database was activated which is now updated on a daily basis. November sees the opening of the Online Ticket Shop, found at www.prowein.de in the “Visitor Service” area.